Projection Mapping

Projection Mapping, head-turning projections… Very Cool

I’ve just been reading up on Projection Mapping , and I have to say, I’m loving it!!

Light Art is one thing – but what if you made a full building the canvas? Video projection onto exterior walls is nothing new but Projection Mapping has become a new artform. Now, no building opening, product launch, award ceremony or birthday party worth its salt would be seen without a head-turning projection.

What Is Projection Mapping

Projection Mapping uses everyday video projectors, but instead of projecting on a flat screen ( Wall or projector screen, light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. More formally, projection mapping is “the display of an image on a non-flat or non-white surface”.

Projection mapping can be used for advertising, live concerts, theater, gaming, computing, decoration and anything else you can think of. Specialized software or just some elbow grease can be used to align the virtual content and the physical objects.

Here are some examples

1.The O2 Arena became the worlds biggest ever projection canvas this week thanks to our latest projection piece, which totalled 1.42million lumens – equivalent to 5,000 household lightbulbs – in honour of O2s partnership with England Rugby and the launch of the Rugby World Cup.

Wear The Rose – O2 Projection from Projection Artworks on Vimeo.

2. For Faberge’s month-long showcase in Harrods’ famous windows, we created the world’s first daylight visible projection mapping installation, featuring unprecedented brightness and interactive iPad control.

Harrods Installation – Faberge from Projection Artworks on Vimeo.

3. Mapping during 600 years anniversary of the astronomical tower clock situated at Old Town Square in center of Prague.

The 600 Years from INITI – ex The Macula on Vimeo.

3. Mapping during 600 years anniversary of the astronomical tower clock situated at Old Town Square in center of Prague.

The 600 Years from INITI – ex The Macula on Vimeo.

4. This demonic display, created by London-based production studio Butch Auntie, was commissioned for a private party.

Auntie's Inferno! – Private Party – Video Mapping AV Show from Butch Auntie on Vimeo.